Privacy Policy

Last updated 3rd April 2020

Brick Freedom Privacy Policy

This website privacy policy describes how Brick Freedom protects and makes use of the information you give Brick Freedom when you use this website. If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

If you have any questions about this policy, please email [email protected].

Who are we?

Brick Freedom Limited is a company registered in England and Wales with company number 10955054.

What personal data do we collect and why?

As an online community, we use the information you give us to improve our service and to tailor your experience through the site around your LEGO interests. For this reason, our reason for processing data under GDPR is, for the most part, based on Legitimate Interests.

We appreciate that, on joining Brick Freedom, you have trusted us with our data. With this in mind, we pledge to respect your privacy and be open about what we collect and how we use it. We will go to all reasonable lengths to ensure your data is kept safe.

We will work with you to ensure you are able to exercise the rights granted to you, as a data subject under GDPR. You can contact us using the contact details set out below.

Marketing communications from us and third parties

We may send you marketing materials by email for marketing purposes. We will only do this if relevant to the Services provided to you or otherwise with your consent.

Cookies, site analysis and monitoring

We use third Google Analytics to track the pages users have viewed on our Sites. The information collected is used anonymously for statistical purposes.

We also use cookies to enable us to identify whether or not a user is logged in to our Sites and/or Services. We do not use cookies to build profiles of users for advertising or other purposes.

How do we collect your personal data?

We collect all personal data directly from you.

Special category data

We only collect or process special category data where directly relevant or incidental to the provision of our Services, for example, where:

  • steps taken to monitor or ensure non-discrimination in the provision of our Services involves the use of sensitive personal data; and/or
  • actions taken to prevent or detect of illegal activities give rise to the processing of actual or alleged offences.

Disclosure of your personal data to other third parties

We may disclose your personal data for the purposes outlined below:

  • governmental bodies and law enforcement authorities;
  • any purchaser or (on terms of confidentiality) likely purchaser of our business; and
  • other third parties where required or permitted by law.

Storage and security of your personal data

Your personal data is stored in electronic records maintained by us and/or our service providers. Whilst our offices are located in the UK, our services providers may have servers located in a country within or outside of the European Economic Area, whose laws may not provide the same protection for personal data as within the European Union.

We keep your information for as long as we need to do in order to fulfil the service we offer or to comply with requests from law enforcement agencies or regulators.

Please note that given the nature of the internet, data transmitted over our Sites or by email is not completely secure from unauthorised access or misuse.

Access to your details

If you would like to access a copy of any personal data which we hold about you, please contact [email protected]. We will respond within one calendar month, and won't charge you to access your information.